DEMAND GENERATION & MEASUREMENT
Intelligent customer acquisition and data-led decisions are at the heart of any successful business. Understand your budget spend and increase your ROI.
TRUSTED BY TECH GIANTS & STARTUPS ALIKE
ACQUISITION, RETENTION & EXPANSION
Creating demand, converting customers and retaining them is not easy, but it's the reason why your business exists.
Do it well and will you win the survival game, and even surpass your competitors.
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Create & nurture interest by targeting your ideal customers.
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Retain customers through engagement and fantastic customer experience.
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Create opportunities for expansion through cross-sells and up-sells.
QUALITY
OVER VOLUME
We don't equivalate growth in leads. We don't provide volume lead generation.
GeekyOrange creates quality demand that supports sustainable growth. We believe that one high-intent, relevant lead is better than 1000 cold ones.
So if quality at every stage of the lifecycle is what you are seeking, you are in the right place.
EXPERTISE FOR A COMPLEX BUYER JOURNEY
The funnel is broken.
B2B customers don't acquire in a linear journey, nor do they act alone. Ensure you provide the right message, at the right time, to the right person, every time.
In 2024 B2B buyer journeys:
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Are non-linear & complex
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Present cross-channel
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Are highly personalised
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Need multiple touchpoints
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Are transparent & efficient
UNDERSTAND YOUR
RETURN ON INVESTMENT
Marketing is not a cost centre; it's an investment. Measure your efforts to focus on what works, and optimise your returns.
Understand your budget spend and your ROI by measuring your channel activity, your online and offline campaigns, and your pipeline.
BENCHMARK, SET GOALS, MEASURE AND OPTIMISE
We can support with measurement in:
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KPI setting & benchmarking
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Marketing performance
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Channel & campaign tracking
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Attribution modelling & sales performance
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Return on investment analysis
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Dashboarding & automated reporting systems
DATA ENRICHMENT FOR PERFORMANCE
If you need help enriching your audience profiles or collecting third party data to support your market research, strategy and operations, we have partners who can help!
SOLUTIONS
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A/B testing
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Campaign performance
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Attribution modelling
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Web & digital analytics
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Sales-marketing alignment
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Demand generation
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CRM building
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Nurturing & automation
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Consumer behaviour
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Competitive benchmarking
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Data visualisation
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Data integration
GLOBAL LEAD GENERATION SOLUTION MARKET GROWTH
~ $9 BILLION
~ $3 BILLION
2021
2028
LET'S CONNECT
If you need help, whether it's ongoing or for one-off projects, want consultancy, or just have a question, please get in touch.
I quote per project, so understanding your needs will be the focus of our first chat.